Practice Lead · Expert Solutions Consultant
I make complex analytics simple, for the executives who buy it and the teams who sell it.
Analytics and customer data leader with 20+ years in digital analytics and 15+ years at Adobe, spanning consulting delivery and enterprise pre-sales. The go-to subject matter expert for Customer Journey Analytics, CJA B2B, and Marketing Campaign Analytics.
Experience
01
Lead SC on One Adobe pursuits spanning AEP, Real-Time CDP, CJA, and Journey Optimizer B2B. I align product capabilities to business objectives so C-level audiences see the value without getting lost in the technical weeds.
02
Early adopter and field thought leader since 2025. I designed a standardized Claude deal workspace for my SC team and built reusable AI-driven customer journey templates across every AEP product.
03
Built about 20 hours of CJA curriculum and led field enablement for the CJA B2B rollout, including the B2B Analytics Matrix, a seller cheat sheet, and positioning training.
04
Founded and lead the biweekly CJA Huddle, sourcing guest speakers from Product, Product Marketing, and Industry for deep-dive sessions the field plans around.
05
Author of whitepapers and field guides on Marketing Campaign Analytics, Web SDK, and server-side data collection. Selected to represent the enterprise team at Adobe Summit in 2024, 2025, and 2026.
06
Thirteen years with Adobe Consulting Services leading analytics engagements for Fortune 100 enterprises, from requirements discovery and solution design through go-live.
Recognition
I’ve never seen an SC combine such deep product knowledge with the ability to convey value the way Jennifer does. Our agency partner’s Principal and GM asked for the demo recording so they could use it to train their own SCs, and described it as ‘the best one I have seen in a decade.’
What separates her from other SCs is her ability to align product features to business objectives, making CJA a “no-brainer” decision for C-level personas.
She makes complex topics approachable and scalable for the broader group. She connects the right people to the right problems and makes learning actionable and efficient for her teammates.
In customer meetings, Jennifer builds trust quickly with her conversational, approachable style, while also being able to go deep technically when needed. She is a force multiplier.
She is always thoughtful, detail-oriented, positive, and naturally customer-centric. I feel confident when Jennifer is leading any work stream.
She helped drive the creation and adoption of standardized delivery templates that continue to be used today, enabling greater consistency, scalability, and quality across engagements.
She’s intellectually curious, has always been proactive about enabling herself and others on her team, and is a natural leader who is always a delight to work with.
Resume
Analytics and customer data leader with 20+ years in digital analytics, including 15+ years at Adobe across consulting delivery and enterprise pre-sales. The go-to subject matter expert for Customer Journey Analytics (CJA and CJA B2B) and Adobe Marketing Campaign Analytics. Known for turning complex technology into clear business value for executive buyers, and for building the training, content, and communities that scale expertise across the field.
2023 – Present
Enterprise pre-sales lead for CJA, CJA B2B, and Adobe Marketing Campaign Analytics, supporting complex, multi-solution Experience Platform pursuits.
2010 – 2023
2009 – 2010
Built the company’s first weekly and monthly web reporting and presented insights to executive leadership. Analyzed an A/B/C test whose winning variant produced a 15% revenue lift.
2008 – 2009
Ran a boutique consulting practice covering client acquisition, delivery, and billing.
2007 – 2008
Improved IRA enrollment completion by more than 1,000% by identifying friction points in the application funnel, on a site with more than 1M monthly transactions.
2005 – 2007
Sole web analytics lead at North American headquarters. Defined and measured success metrics for money transfer, money orders, and commercial services.
2005
2002 – 2004
University of Dayton
B.S., Marketing & Management Information Systems, 2002
Honors Achievement Award for Academic Excellence
Work
Deeper dives that go beyond product documentation. Each one was written to make a complex topic approachable for customers, sellers, and practitioners. Items marked “View with password” are available on request.
Whitepaper
How marketing mix modeling and multi-touch attribution come together in one AI-driven planning tool: the inputs, how models and plans are built, how to read the outputs, ideal customer profile, and discovery questions.
View with passwordField guide
A customer-ready walkthrough of how tagging works, why Web SDK replaces AppMeasurement, how first-party identity changes data collection, and what a team should expect during implementation.
Download PDFField guide
What to do when a cookie opt-out policy wipes out most of a site’s analytics traffic: how server-side collection works, what data can be captured, legal considerations, and how identity stitching behaves.
Download PDFAI enablement
A standardized AI workspace for enterprise pre-sales: one shared project per opportunity that pulls deal context from the tools a team already uses, with guardrails that keep customer-facing output factual.
View with password